35mm Co
2023
We creatively-directed & built the newspaper for 35mm Co’s activation at Afterpay Australian Fashion Week 2023. Taking inspiration from vintage newspapers & 90’s ads, we came up with a design that’s attention-grabbing, bold & perfect for photo-ops - with a focus on The Reloader, 35mm Co’s reusable film camera
35mm Co have gone on to roll out the visual identity we created for the newspaper across their brand.
Image credits: Jack Bennett
Written by: Genevieve Phelan
2023
We creatively-directed & built the newspaper for 35mm Co’s activation at Afterpay Australian Fashion Week 2023. Taking inspiration from vintage newspapers & 90’s ads, we came up with a design that’s attention-grabbing, bold & perfect for photo-ops - with a focus on The Reloader, 35mm Co’s reusable film camera
35mm Co have gone on to roll out the visual identity we created for the newspaper across their brand.
Image credits: Jack Bennett
Written by: Genevieve Phelan
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